Digital Marketing for Healthcare: A Professional Guide to Online Marketing Strategies for Healthcare Marketers
The Internet and new technologies like personal health records have disrupted the healthcare experience dramatically over the past decade. At the same time, The Affordable Healthcare Act (ACA) opened the health insurance market up to everyone in the United States.
For the last fifty years, employers have been the largest purchaser of health coverage for their employees. Now individuals represent the largest pool of buyers and insurers are scrambling to perfect B2C marketing when th