Every day, your business is facing what Google has recently termed the “Zero Moment of Truth.” This is the moment when a new prospective customer looks up your business, brand, product or service online to learn more.
First impressions can be informative. But they can also be misleading. What is the searcher shopping online discovering when they enter the name of YOUR business or best product?
If you don’t know, it’s about time you started to find out.