Product Marketing for Technology Companies -

Posted by | August 08, 2015 | Blog | No Comments

Product Marketing for Technology Companies

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:

* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others

thereby demonstrating how to act as a bridge between sales, development and finance.

Successfully marketing products for technol

List Price: $ 67.95

Price: $ 51.45

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