Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment -

Posted by | August 08, 2015 | Blog | No Comments

Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

  • Used Book in Good Condition

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and ma

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