Strategy from the Outside In: Profiting from Customer Value Reviews -

Posted by | August 02, 2015 | Blog | No Comments

Strategy from the Outside In: Profiting from Customer Value

A winner of the American Marketing Association Foundation’s Berry-AMA 2011 Book Prize for the best book in marketing! Shareholder value . . . core competence . . .six sigma . . . right sizing . . . These influential strategy ideas have lured many companies into a dangerous internal focus, viewing the world from the inside out. As a result, companies lose sight of the market, which leads to poor results over the long run. Inside-out thinking distracts companies from the core purpose of a busine

List Price: $ 32.95

Price: $ 11.99

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